Google X-Ray Formula For LinkedIn Founder Leads

Use this to find e-commerce founders through Google using publicly indexed LinkedIn results.

This is useful when you want free lead ideas without paying for Apollo, Clay, LinkedIn Sales Navigator, or enrichment tools.

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What you are finding

You are looking for LinkedIn profiles that mention:

• E-commerce
• Founder
• Store owner
• DTC
• Shopify
• Brand owner
• Contact details
• Public email mentions

The goal is not to build a perfect list instantly.

The goal is to find public founder profiles quickly, copy the results into a sheet, then manually qualify the good ones.

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Search string

Copy and paste this into Google:

site:linkedin.com/in "e-commerce" AND "founder" AND ("gmail.com" OR "contact")

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Why this works

Google can index public LinkedIn profile pages.

This search tells Google to only show LinkedIn profile URLs that include your target keywords.

The search is looking for pages that mention:

• e-commerce
• founder
• gmail.com or contact

This can surface founders, store owners, consultants, and brand operators who may have public contact details or enough information for manual lead research.

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Step-by-step process

Step 1: Copy the search string

Use this:

site:linkedin.com/in "e-commerce" AND "founder" AND ("gmail.com" OR "contact")

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Step 2: Paste it into Google

Open Google and paste the full search string.

Do not paste it into LinkedIn.

This is a Google X-Ray search.

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Step 3: Scan the results

Look for results that mention:

• Founder
• Co-founder
• E-commerce
• Shopify
• DTC
• Brand
• Store
• Contact
• Email
• Website

Do not collect every result blindly.

You only want profiles that look relevant.

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Step 4: Use Instant Data Scraper to copy results faster

Instead of manually copying each result, use the Instant Data Scraper Chrome extension.

How to do it:

1. Install the Instant Data Scraper extension on Chrome
2. Run the Google search
3. Wait for the results page to load
4. Click the Instant Data Scraper extension
5. Let it detect the search result data
6. Preview the extracted table
7. Export as CSV or copy into Google Sheets

This can help you quickly collect:

• Page title
• LinkedIn profile URL
• Google snippet
• Visible email or contact text if it appears in the result

For LinkedIn results, use the scraper mainly to collect profile URLs and snippets.

Then manually check if the person actually matches your ICP.

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Recommended Google Sheet columns

Use a sheet with these columns:

You can also add:

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How to change the niche

Replace:

"e-commerce"

With a more specific keyword.

Examples:

"shopify"
"DTC"
"direct to consumer"
"fashion brand"
"skincare"
"supplements"
"jewelry brand"
"apparel"
"cosmetics"
"home decor"
"pet products"

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Useful search variations

Shopify founders

site:linkedin.com/in "shopify" AND "founder" AND ("gmail.com" OR "contact")

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DTC founders

site:linkedin.com/in ("DTC" OR "direct to consumer") AND "founder" AND ("gmail.com" OR "contact")

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Fashion brand founders

site:linkedin.com/in ("fashion brand" OR "apparel") AND "founder" AND ("gmail.com" OR "contact")

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Skincare founders

site:linkedin.com/in "skincare" AND "founder" AND ("gmail.com" OR "contact")

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Supplement brand founders

site:linkedin.com/in "supplements" AND "founder" AND ("gmail.com" OR "contact")

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Qualification checklist

Before adding someone to your lead list, check:

• Are they actually a founder?
• Are they connected to an e-commerce, DTC, or Shopify brand?
• Do they look active?
• Is the company real?
• Is there a website?
• Is there a clear product or offer?
• Is there any public contact information?
• Do they fit your target customer profile?

Do not scrape and blast.

A smaller clean list is better than a huge messy list.

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Important note

This method only uses publicly indexed Google results.

It is not a perfect lead source.

It is a free first-pass research method.

You should still verify:

• The person
• The company
• The website
• The email
• The niche
• The relevance

Use this for research, qualification, and respectful outreach only.

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Simple workflow

1. Run the Google X-Ray search
2. Use Instant Data Scraper to copy the results
3. Export to Google Sheets
4. Clean the profile URLs and snippets
5. Open the most relevant results manually
6. Add missing company and website details
7. Verify the contact details
8. Only outreach to people who actually fit

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Final reminder

Google X-Ray search is not magic.

It just helps you find public lead data faster.

The real work is still in qualification.

Use the formula to get leads.

Use your brain to decide which leads are worth contacting.